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8 Proven Ways to Use Chatbots for Conversational Marketing

Once you’ve built your content strategy and customer journey maps, you can use chatbot marketing to share content with consumers. Businesses can use chatbot marketing to spread the word about their business and offer promotions to entice customers. Moreover, chatbots can also lead users to different products, diversifying their metadialog.com interest and increasing your upselling chances. For instance, you can utilize chatbots to lead customers down the sales funnel, from prospect to purchase – all in a single conversation. This increases customer engagement and makes consumers more likely to complete purchases or check out additional products and services.

chatbot marketing strategy

Most chatbots can make conversation in both spoken and written language. Hello Fresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions based on the most common questions their in-person reps receive.

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Depending on the conversation, use CTA buttons to lead consumers to a specific product category or page on your website, to share their experience with a friend on social or to go directly to their cart. Your bot can be your most valuable conversion tool by pushing users to their final destination. Customers don’t always know where to go to find the information they’re seeking. By asking a series of qualifying questions, you can route users to the best place for them to find the information they want. This may also include support beyond sales such as delivery tracking and refunds.

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This saves customers from waiting to talk to a human assistant, and it saves assistants from the busywork of a simple query. As you might expect, rule-based bots have a limited number of possible responses. But they can respond to common questions and can save your customer service agents some time. Here are a few tips and best practices to help you design and incorporate a chatbot marketing strategy that boosts your business.

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There was a 265% increase in Mountain Dew’s Twitch fanbase, with 190k unique in-stream viewers and 11.6k hours of branded content watched. Since then Sephora has grown into one of the biggest beauty brands known worldwide. Many other companies are replicating and expanding on their chatbot marketing tactics to grow their brand. Chatbots can automate routine tasks and inquiries, freeing up human resources and increasing efficiency. This allows businesses to handle a large volume of customer inquiries and requests simultaneously, reducing wait times and improving overall response times. It’s important to remember that there are still several don’ts when it comes to chatbot marketing.

What are the benefits of chatbots marketing strategy?

Real-time response – Your business can use bots to deliver fast, real-time responses to customers and avoid losing them to competitors. One-on-one responses – Customers expect immediate one-on-one responses and you can use a chatbot to meet that goal and enhance their experience with your brand.

You can also set up chatbots to talk with customers over social media apps like Facebook Messenger. And because our bots ask multiple qualifying questions and respond to the answers, we know what that next step is — whether it’s a piece of content or a conversation with sales. Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy.

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This allows humans to interact with digital devices as if they were communicating with a real person. At a high level, writing your chatbot playbooks is all about ensuring that your chatbots engage with potential and current customers in a way that resonates with them. You want your chatbots to ask the right questions to the right visitors and point them to the right resources, too. This is a process that you should be prepared to adjust and improve over time. So make sure to test different messaging and offers to see what gets the most engagement.

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Visitors can then select their preferred way to learn more about Lessonly (either a 15-minute call or a free trial) and then follows up with just a few qualifying questions. This chatbot from Okta combines pre-set playbooks with artificial intelligence (AI) to ensure every site visitor will be able to access the information they need quickly. So, when the visitor asks to see a case study, the chatbot is able to deliver the right resource to them. They can answer questions, educate visitors on pertinent details, and help visitors register for the event instantly — all in one conversation. There are so many different things you can achieve with chatbots — and sometimes that makes it hard to know where to start.

Chatbot marketing benefits

But, if you’re able to provide actual value in the places they already spend their time, everything changes. All any buyer wants is the most direct line between their problem and a solution. But we all heard stories, too, from our family and friends where they were frustrated by a bot not being able to understand them.

chatbot marketing strategy

With BB, KLM is taking the next step in its social media strategy, offering personal service through technology, supported by human agents when needed. There are various https://www.metadialog.com/blog/what-is-chatbot-marketing/ ways businesses use chatbots for a successful digital marketing strategy. You can also use conversational chatbots to improve customer engagement examples in a big way.

Generate leads and revenue

Now we’ve got a better idea of the most important chatbot benefits, let’s dive in and explore the top ten ways you can use chatbot marketing to elevate your business success. Using this approach allows you as a marketer to feel the benefits of a chatbot’s engagement without the fear of awkward examples of failing AI that alienate prospects. The end result is a higher conversion rate, lower CPA, and a more efficient PPC campaign. This campaign was a huge success and as a result, Mountain Dew won a  Shorty Award for Best Use of Chatbots and drove some impressive metrics.

chatbot marketing strategy

This process of essentially tricking users into filling out a form is the same approach to chatbots that I described above. There are plenty of implications for AI in the digital marketing world and chatbots are definitely one of the most exciting. The bot provided information about new projects along with the brochures, schedules appointments, answers sales, and support inquiries to any customer coming to the website with queries. 62% of all queries answered by the bot and this also helped increase their Marketing Qualified Leads. REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc.

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