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The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions

examples of discount stores

These stores price goods below the price offered by regular retailers. In addition, these low-price retailers sell brand-based collections—aggregated from different suppliers and sources. This includes overturns, canceled stock, surplus, unused stock, returned collections, and factory seconds. In New York City in 1846 Alexander Turney Stewart established the “Marble Palace” on east-Broadway, between Chambers and Reade Street.

  • Discount stores come with huge investments because these retailers buy bulk quantities directly from the manufacturers.
  • Although off-price retailing has been heralded in some quarters as the greatest retailing phenomenon of this decade, the blossom of the early 1980s may already have begun to shed some petals.
  • You will not be provided with any assistance in making your purchase decision in discount stores.
  • Not long ago a consumer, after finding and paying for a bargain, might conceal it in a shopping bag bearing the logo of a prestigious store.
  • Winners was founded in 1982 in Toronto, and sells off-price brand clothing.
  • Off price retailers follow the traditional retail business model, with a twist when it comes to the profit formula.

However, the stores themselves have also been affected by changes in society. It is evident that discount stores are getting more popular than ever. This is because of the great opportunity that it can give when it comes to earning.


In Wal-Mart, it was reported that minors missed breaks, worked over time and into the night, and over their specified legal hours. Issues of religious, racial, and cultural intolerance have also marred the images of department stores. During World War II patriotic sentiment in China had led to the formation of a number of department stores specializing in locally-made merchandise. This type of store became the mainstay in China after the formation of the Communist state in 1949. Most recently the competition has intensified with the advent of larger-scale superstores (Jones et al. 1994; Merrilees and Miller 1997). Competition was not the only reason for the department stores’ weakening strength; the changing structure of cities also affected them.

examples of discount stores

American consumers have developed a strong predilection for nationally recognized brands and designer-name merchandise because to them these goods denote higher quality and status. Name brands once exclusive to stores such as Saks Fifth Avenue, Neiman-Marcus, and Bloomingdale’s now appear in thousands of off-price stores around the country. You can shop online, at a local bead shop or even at your favorite chain craft store or discount store. Instead of buying an entire costume set, consider visiting a thrift store or digging through your closet to find a used dress and supplement it with a few accessories from a local costume shop or discount store.

Catchy Discount Store Name Ideas [+Free Thrift Store Name Generator]

In this business, the variety of products that you can sell is endless such as clothes, toys, electronic appliances, etc. A sales promotion is a marketing tactic used by retailers to drive sales. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free).

  • Low-price retailers do not follow the business model of regular retailers.
  • Today only the most specialized departments are leased out, such as photography, photo finishing, automotive services, or financial services.
  • The prices advertised at such discount stores are those at one of their stores in a remote part of the country, and clearly that is misleading to consumers.
  • Discount supermarkets cover about 30% of food sales in Poland.
  • Full line discount stores are retailers that provide name-brand products at a lower cost than other stores.

Discount stores are not dollar stores, which sell goods at a dollar or less. Discount stores differ because they sell branded goods and prices vary widely between different products. Discount department stores are more popular trade discount in the United States than other countries. Following World War II, a number of retail establishments in the United States began to pursue a high-volume, low-profit strategy designed to attract price-conscious consumers.

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